UPDATED: UK Tax Cuts for 'culturally British' Pantomime Dames

UPDATE: The UKIE has released a PDF (download) explaining the criteria that must be met in order for a game to apply for tax relief. Projects will be assessed with a cultural test and granted points based on the criteria, which include the amount of characters and the portion of the game set in the UK or an EEA country, whether or not a game's story is based on that of a British or other European story, the amount of work completed in the UK and whether or not the creators are usually UK based. This is good news as it means that companies can't just move to the UK and start applying to tax cuts and will hopefully allow British cultural games to shine through. The PDF also explains how the tax cuts will break down over a game's cost and which companies are eligible, including a note that abandoned projects will not have the relief affected.



That's - erm - that's games in Cockney rhyming slam... Pantomime Dames I mean...

"You what guv'na?!"

The European Commision (EC) today approved a tax relief plan for the British games industry that may see up to 25% in tax cuts for games that meet cultural criteria. There is little information as to what these criteria will be as of yet but they are sure to be discussed at the upcoming event hosted by the UKIE to discuss the impact and effects of the tax relief, announced two days ago. This event will be attended by "a senior government minister" as well as representatives of the industry and the UKIE. The tax relief is thought to affect 25% of games produced in the UK and will surely bolster an already thriving industry.


So is that the future of UK produced games? Desperately strong-arming British references in there for tax cuts? It's hard to say without seeing the criteria that's being conveniently skirted over in every press release and statement. At the same time, I don't want to be a cynic. I'm not particularly patriotic but having lived in England my whole life it is the culture I know and understand, a humour I get that much of the world doesn't, a certain British-ness in the way we are, in the way the characters we create are. My concern is that what we'll see is a rise in games that contain a bunch of British stereotypes, not for the purpose of amusement, satire or affectionate ribbing but simply for the sake of tax cuts.

Then again, maybe it's time time for a second go at this?

I don't just refer to comedic characters and references, in the vain of say Family Guy (I find this particular clip encompasses so many British-isms it's like art, Seth McFarlane gets it), but even more supposedly serious characters. I don't want every game to be set in jolly old London town and be surrounded by fruit sellers, buskers singing George Formby and chimney sweeps doing delightful jigs.

This... this actually looks okay

But I have faith in British developers, faith that they won't just be out to make a quick buck and they truly want to add to the British cultural lexicon. The UK has had a massive cultural impact on the world in the past, and not just because they went round taking over every country they step foot in. We are a nation with a strong identity and mixed culture and the media we produce is often uniquely British, but the world in recent years has started to pick up on not just our fashion but our media too, a thing that was often confined to out little island as the rest of the world "wouldn't get it".

What does it all mean?!

An immediate and obvious example of this is Ricky Gervais' hit show The Office, a show that took the world by storm and became more than just a cult hit, spawning various regional versions worldwide. This was a uniquely British show with uniquely British humour; the awkwardness of daily interactions, the polite, reserved way we tend to deal with situations, the fools we suffer so as not to be rude. All of this was blown a bit wide for comedic purposes in some cases but the show was often based on real events from the writer's lives. It made it feel real and like home for me, like I could meet these people at any pub in the country. There were stereotypes but the character's were genuine and it made them feel more like character quirks and flaws. Perhaps having British culture in the hands of British developers is the best thing for it then.

And seriously, GTA: London 2 you guys! GTA: London 2!